Digital marketing company GETIT Infoservices on 19 January 2013 rolled out DigiGains, a name give to platform for digital marketing, for the benefit of Small and Medium Entreprises (SMEs) in the region.
The motto behind entering into partnership to furnish to the strong demands for digital advertising from SMEs and market Google AdWords products and as part of it they would develop, launch and manage digital campaigns for SMEs.
Getit's key role is to provide an extensive pan-India reach with its strong field force and it is supposed to be involved in complete servicing the Google adwords campaign.
The initiative is going to help Coimbatore, housing over 50000 SMEs, mainly in engineering, automotive components, textile machinery and pumps and motors, to reach a global level at lower cost with measurable results and personalization.
It is evident that India is emerging as the third largest internet market and its E-commerce business likely to touch 4000 crore rupees in 2015 against present 1200 crore rupees, in that way SMEs withhold he capacity to exploit this cost-effective powerful media to enhance their business through digital marketing.
Led by strong demand for digital advertising from small and medium sized
businesses (SMBs), Google India on Wednesday launched Premier SME
Partner programme to maximise its reach to SMEs businesses spread across
the country.
The company will provide specialised services to SMEs to grow their
businesses through digital advertising. Google’s Premier SME Partners
will be trained to offer the highest level of expertise and proficiency
in developing, launching and managing digital campaigns for SMBs.
These partners will offer end-to-end marketing solutions like search
engine marketing, localised marketing solutions across Google properties
and mobile advertising platform.
The company will also invest in helping partners with dedicated
marketing and sales support that includes direct access to Google, co
branded market collateral, market research, training, offers, technical
and operational support, assigned account manager and joint sales
pitches.
“With the launch of this programme, we want to expand our reach by
recruiting 30 new partners across India by end of next year, so that
more and more SME can benefit from a direct engagement with a
Google-trained professional,” Rajan Anandan Managing Director and Vice
President-Sales, Google India said.
It has already short-listed six such premier partners and has been
working with them to help them ramp up their sales force through
training programs. The partners include Sokrati from Pune, Getit from
Delhi, O3M Directional Marketing from Chennai, Effective Responses from
Delhi, AdGlobal 360 from Delhi and ISPG technologies from Bengaluru.
“From a startup 3 years ago to a 100+ employees at present, with offices
in 3 locations and 1000+ clients portfolio, our own story is a classic
example of how internet is rewriting the present and shaping the future
of doing business in India.” Rakesh Yadav, CEO of AdGlobal360, a full
service agency based in Gurgaon, said.
Google Premier SME Partner programme is a global initiative of Google and is operational in 37 countries worldwide.
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