Reinforcing the increasing popularity of smart devices in the Indian
market, new data has shown that India sold 3.11 million tablets in 2012.
Last year saw 72 vendors shipping tablets 3.11 million tablets within
India, according to CMR, with Samsung, Micromax and Apple emerging
market leaders. The dominant OS even for tablets was Android, followed
by iOS.
“The year 2012 and particularly the last two quarters (3Q 2012 and 4Q
2012) were significant for the India Tablets market. We have seen the
market for these devices grow substantially in 2012, particularly in the
second half which made up for over 70 percent of the total sales,”
Faisal Kawoosa, Lead Telecoms Analyst, CMR said, commenting on the
results.
In the fourth quarter of 2012 alone (October-December), India sold
1.09 million tablets, bringing the total number of tablet shipments in
2012 to 3.11 million, according to the report by Cyber Media Research
for tablet devices announced today. The last quarter of 2012 accounted
for 35.33 percent of the total shipments for the entire year.
The last year, also saw an emergence of the new ‘Phablet’
category—which is a marriage of a phone and a tablet device which is
between 5 and 7 inches— and Samsung Note registered the inception of the
new segment.
In 2012, ‘Phablets’ constituted around 16.5 percent of total sales
and this trend is expected to strengthen in the coming quarters.
Moreover, the user profiles, market dynamics and the product orientation
of ‘Phablets’ are very different from that for tablets.
For the last year, all devices that had a size of five inches and
above were considered tablets. But beginning this calendar year, 2013,
only those devices which are seven inches and larger will be considered
tablets.
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