Google-GETIT Entered into Partnership to Roll Out Digital Marketing for SMEs

Digital marketing company GETIT Infoservices on 19 January 2013 rolled out DigiGains, a name give to platform for digital marketing, for the benefit of Small and Medium Entreprises (SMEs) in the region.

The motto behind entering into partnership to furnish to the strong demands for digital advertising from SMEs and market Google AdWords products and as part of it they would develop, launch and manage digital campaigns for SMEs.

Getit's key role is to provide an extensive pan-India reach with its strong field force and it is supposed to be involved in complete servicing the Google adwords campaign.

The initiative is going to help Coimbatore, housing over 50000 SMEs, mainly in engineering, automotive components, textile machinery and pumps and motors, to reach a global level at lower cost with measurable results and personalization.

It is evident that India is emerging as the third largest internet market and its E-commerce business likely to touch 4000 crore rupees in 2015 against present 1200 crore rupees, in that way SMEs withhold he capacity to exploit this cost-effective powerful media to enhance their business through digital marketing.

Led by strong demand for digital advertising from small and medium sized businesses (SMBs), Google India on Wednesday launched Premier SME Partner programme to maximise its reach to SMEs businesses spread across the country. 

The company will provide specialised services to SMEs to grow their businesses through digital advertising. Google’s Premier SME Partners will be trained to offer the highest level of expertise and proficiency in developing, launching and managing digital campaigns for SMBs. 

These partners will offer end-to-end marketing solutions like search engine marketing, localised marketing solutions across Google properties and mobile advertising platform. 

The company will also invest in helping partners with dedicated marketing and sales support that includes direct access to Google, co branded market collateral, market research, training, offers, technical and operational support, assigned account manager and joint sales pitches. 

“With the launch of this programme, we want to expand our reach by recruiting 30 new partners across India by end of next year, so that more and more SME can benefit from a direct engagement with a Google-trained professional,” Rajan Anandan Managing Director and Vice President-Sales, Google India said.

It has already short-listed six such premier partners and has been working with them to help them ramp up their sales force through training programs. The partners include Sokrati from Pune, Getit from Delhi, O3M Directional Marketing from Chennai, Effective Responses from Delhi, AdGlobal 360 from Delhi and ISPG technologies from Bengaluru. 

“From a startup 3 years ago to a 100+ employees at present, with offices in 3 locations and 1000+ clients portfolio, our own story is a classic example of how internet is rewriting the present and shaping the future of doing business in India.” Rakesh Yadav, CEO of AdGlobal360, a full service agency based in Gurgaon, said.

Google Premier SME Partner programme is a global initiative of Google and is operational in 37 countries worldwide.

Read More

Very Very Rare pic ...s (Don't Miss it)

                 1) Tim Berners Lee -- Founder of the World Wide Web

                           2) Picture taken when microsoft was started

3) Steve Woznaik(sitting) and Steve Jobs of APPLE Computers. He was three months late in filing a name for the business because he didn't get any better name for his new company. So one day he told to the staff: " If I'll not get better name by 5 o'clcok today, our company's name will be anything he likes..." so at 5 o'clcok nobody cameup with better name, and he was eating APPLE that time...  so he kept the name of the company 'Apple Computers'

4) Bill Hewlett(L) and Dave Packard® of HP.
Behind them in the picture is the famous HP Garage.
Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett.
And the winner was NOT Bill... the winner was Dave.

5) Ken Thompson (L)and Dennis Ritchie® ,creators of UNIX.
Dennis Ritchie improved on the B programming language and called it 'New B'.
B was created by Ken Thompson as a revision of the Bon programming language (named after his wife Bonnie)
He later called it C.







 

6) Larry Page(L) and Sergey Brin®, founders of Google.
Google was originally named 'Googol'.
After founders (Stanford graduates) Sergey Brin and Larry Page presented their project to an angel investor...
they received a cheque made out to 'Google' !...
So they kept name as GOOGLE






   

7) Gordon Moore(L) and Bob Noyce® ,founders of Intel.
Bob Noyce and Gordon Moore wanted to name their new company 'Moore Noyce'.
But that was already trademarked by a hotel chain...
So they had to settle for an acronym of INTegrated ELectronics... INTEL

8 Andreas Bechtolsheim , Bill Joy, Scott Mc Nealy and Vinod Khosla of SUN(StanfordUniversity Network) MicroSystems.
Founded by four StanfordUniversity buddies.
Andreas Bechtolsheim built a microcomputer;
Vinod Khosla recruited him;
Scott McNealy to manufacture computers based on it;
and Bill Joy to develop a UNIX-based OS for the computer...
SUN is the acronym for Stanford University Network .

9) Linus Torvalds of Linux Operating System Linus Torvalds originally used the Minix OS on his system which he replaced by his OS.
Hence the working name was Linux (Linus' Minix).
He thought the name to be too egotistical and planned to name it Freax (free + freak + x).
His friend Ari Lemmk encouraged Linus to upload it to a network so it could be easily downloaded.
Ari gave Linus a directory called linux on his FTP server, as he did not like the name Freax.
Linus like that directory name and he kept the name of his new OS to LINUX...

 

10) Yahoo! began as a student hobby and evolved into a global brand that has changed the way people communicate with each other, find and access information and purchase things. The two founders of Yahoo!, David Filo and Jerry Yang, Ph.D. candidates in Electrical Engineering at Stanford University, started their guide in a campus trailer in February 1994 as a way to keep track of their personal interests on the Internet. Before long they were spending more time on their home-brewed lists of favorite links than on their doctoral dissertations. Eventually, Jerry and David's lists became too long and unwieldy, and they broke them out into categories. When the categories became too full, they developed subcategories ... and the core concept behind Yahoo! was born.

The Web site started out as "Jerry and David's Guide to the World Wide Web" but eventually received a new moniker with the help of a dictionary. The name Yahoo! is an acronym for "Yet Another Hierarchical Officious Oracle," but Filo and Yang insist they selected the name because they liked the general definition of a yahoo: "rude, unsophisticated, uncouth." Yahoo! itself first resided on Yang's student workstation, "Akebono," while the software was lodged on Filo's computer, "Konishiki" - both named after legendary sumo wrestlers.

 
 

Read More

Snapdeal.com tied up with Mahindra for selling of Two-Wheelers

Online Marketplace Snapdeal.com on 18 January 2013 tied up with Mahindra & Mahindra for selling of its two-wheelers to customers on the site.

It is for the first time that a vehicle is being sold online in India and will be delivered at the customer's doorstep with launching of e-selling Platform.

The process is that after purchasing the vehicle online, the customers will be contacted by the auto maker for required documents and will collect the same from them as per the customer's convenience.

Customers can choose to pay for the vehicle either at once or can avail 3 to 6 month EMI options with 0 per cent interest. The High point of this offer is that a flat discount of 6000 rupees on the vehicle.The Cities covered under this scheme includes Chennai, Delhi-NCR, Mumbai, Bengaluru and Kolkata.

The endeavour of company is to participate in customers' lives in every possible way.

The partnership is supposed to open a new avenue for both the company as it is evident that with the drastically changing in buying trends over time, the company can deliver more happiness to customers through this novel tie-up.

Read More

India among major victims of ‘Red October’ (Rocra)

Rocra, a new piece of malware discovered by Russian security firm Kaspersky Lab, is the latest in spyware attacking government entities around the world. The virus has flown under the radar for five years, and yet is still in use to this day.

Rocra, short for Red October, spies on governments with a number of “info-stealing modules,” or facets of the malware that nab and send back documents and other data from that computer. Created in 2007, it steals the usual data suspects, such as documents, PDFs, and a number of other file types, but it also specifically looks for the extension “acid.” This is created by an encryption program called Acid Cryptofiler used by NATO and some European Union organizations.

What is RED OCTOBER ?

‘Red October’ (or ‘Rocra’ for short) = A Cyber spying campaign (a cyber-espionage network) launched in 2007 by unidentified criminals that have been secretly stealing important data from many computer systems used by government agencies, military, nuclear, gas and oil industries, aerospace, private companies, etc. in many countries since 2007.

The cyber-espionage network has been uncovered by experts at Russia’s Kaspersky Lab. As per Kaspersky Lab, Russia’s multinational computer security company, the ‘Red October’ malware called Backdoor.Win32.Sputnik, has been stealing confidential data.

It has infected hundreds of victims around the world in 8 main categories:

Government
Diplomatic / embassies
Research institutions
Trade and commerce
Nuclear / energy research
Oil and gas companies
Aerospace
Military

The majority of infections are actually from the embassies of ex-USSR country members. India is one of the main victims of ‘Red October’ cyber espionage attack along with Russia which is the worst hit and many other countries like Kazakhstan, Azerbaijan, Belgium and the United States. Russia tops the list of countries with 38 detected infections, India ranks fifth with 14 infections. The United States is also on the list with 6 attacks. The Kaspersky Lab is continuing its investigation in collaboration with international law enforcement agencies and national Computer Emergency Response Teams (CERT).

Based on our Kaspersky Security Network (KSN) a list of countries with most infections (only for those with more than 5 victims):

Country-Infections
RUSSIAN FEDERATION-35
KAZAKHSTAN-21
AZERBAIJAN-15
BELGIUM-15
INDIA-14
AFGHANISTAN-10
ARMENIA 10
IRAN; ISLAMIC REPUBLIC OF TURKMENISTAN-7
UKRAINE-6
UNITED STATES-6
VIETNAM-6

Read More

Idea launches Android Ivory

Idea Cellular has launched Android-powered smartphone Ivory. The smartphone is based on Android 4.0 Ice Cream Sandwich OS and runs on 1GHz processor.

The 3G smartphone from Idea features a 3.5' Full Touch Bar and offers 4GB internal memory and 512MB RAM. The dual-sim smartphone from Idea is priced at Rs 7,390. Other features of the phone include G Sensor, built-in social media apps like Facebook and Twitter, IMAP, HTML and music video player. Ivory comes in two colour options white and black.

Ivory is the fifth Android-based 3G smartphone from Idea. The company claims to have sold more than 2.25 lakh devices in the Indian market.

Like all the other previous smartphones from Idea, the new dual SIM 3G smartphone, Ivory, also comes packed with data usage offers for Idea 3G users. The pack offers 1GB of free data every month for first three months and free Idea TV for just Rs 261.

Read More

India mobile Web users to hit 165 million by 2015

India is expected to have about 165 million mobile Internet users by March 2015, as more people access the Web through their mobile devices.
According to a joint report issued by the Internet and Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB) Wednesday, the number of mobile Internet users in the country had risen to 87.1 million by December 2012 from 78.7 million users three months prior. These people accesed the Web through dongles-- both 2G and 3G Evolution Data Optimised (EVDO) cards--and tablet PCs, it noted.
With the ongoing proliferation of mobile devices in the country, the number of Indian mobile Web users will grow to 92.9 million by March this year, and hit 164.8 million in two years' time, the report, titled "Mobile Internet in India", added. In 2009, the number of users stood at 4.1 million, it stated.
Both organizations polled approximately 21,000 households from 35 cities in India for this study.

Source: Mobile Internet in India, December 2012

The study also found that the average monthly bill of a user accessing the Internet on mobile devices is INR 450 (US$8.47). Of this amount, 60 percent of those surveyed spent INR 198 (US$3.64) on Internet services while the rest were spent on voice-related services.
This is a "very healthy trend" as it indicates users' willingness to spend more than 40 percent of the bill toward Internet access, the report said.
In terms of Web services, e-mail, social networking services and instant messaging are the most used among mobile Internet users. Ticketing and e-banking were at the other end of the scale.




Source: Mobile Internet in India, December 2012



 Source: Mobile Internet in India, December 2012

Read More

Bharti Airtel launches mobile education services

Indian telco Bharti Airtel has launched a range of affordable mobile education services, dubbed mEducation, allowing customers access to services such as English lessons, exam preparation and career advice over their handsets.

In a report by the Times of India Wednesday, K Srinivas, Bharti Airtel president for consumer business, said: "In many parts of the country, access to formal education is still restricted. The mobile platform has the potential to bridge this restriction using technology. Airtel mEducation service uses technology-enabled platforms to address the challenging issues of education with an endeavor to enrich the lives of our customers."

According to the company, the mEducation service platform allows Airtel customers across India to easily access, via a few clicks on their phones, various education services including courses for language skills, entrance exam preparation and career counseling from universities and professors in India.

The services are priced ranging from INR 1.5 to INR 10 (US$0.03 to US$0.18) per day. They are delivered over both voice and SMS (short messaging service) formats and offer an interactive learning experience in the native language of customers, the report said.

Airtel is also offering mock tests for the entrance and competitive exams of courses such as MBA (Master of Business Administration), priced at INR 99 (US$1.82) for a series of 12 mock tests, it added.

Read More